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ACD's distinctive Targeted Communication Technology (TCT) solutions are based on a multi-dimensional design which can be used as fixed and/or mobile information delivery points. Each point can be dynamically configured to be either shopper-interactive and/or non-interactive with varied footprints. Equipped with such diversely integrated technologies, the retailer is able to tap into uncharted territories of in-store, targeted communication.

With TCT, retailers now have access to the most diverse and flexible suite of in-store communication tools available anywhere. As an integrated, turn-key audio, video and interactive solution, TCT offers the ultimate control of all your in-store communications. Because we understand that "one size does not fit all", we designed the individual components of TCT to be flexible. You can chose to implement OTA, OTV or OTI as independent modules or build a total integrated solution by adding additional modules in stages. Whichever way you chose to go, ACD's creativity, experience, technical savvy and world-class support provide the solid foundation for your in-store communication vision.

At the heart of TCT lies a firm recognition that the shopper is the foremost factor in this communication equation. First, what has to be identified is the shopper’s needs and interests at each predefined point of the “shopping process”.  After identifying these specific needs and interests, one must then choose the most appropriate messages and means of delivering them.  It is critical to determine what our targeted shopper most connects with in our message and what type of media source will trigger the greatest influence on the shopper. Using this information with properly configured TCT allows for organizing and then portraying the desired communication in a way that truly maximizes the impact on the selected shopper audience.

View some sample solutions.

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